Mentefredda is a company that specialises in marketing and digital strategies within the tourism sector. The company is a partner of hundreds of hotels and accommodation establishments all over Italy.
Provider of all the services required to have the best presence in the digital world (website, booking engine, channel manager, web marketing, revenue management), helping companies to grow, find new clients, convert online visits into bookings, and to promote customer loyalty.
For the Blue Wave Charter project, Mentefredda has overseen:
Creation of the website with DMS Zillioon, a tool that is easy to use and allows for completely autonomous management of site content as well as the implementation and monitoring of web marketing campaigns and marketing automation activities.
Copywriting that is persuasive in terms of SEO, to increase the portal's visibility on search engines and promote the conversion of visits into direct bookings.
Management of Google AdWords PPC campaigns, design of newsletters, special offers and other web activities designed to reinforce the commercial strategy and increase the establishment's visibility.
Creation of the e-commerce section of the site using CMS Zillioon, which allows for the creation of tailored purchasing experiences that can be customised and graphically integrated into the hotel's website. Zillioon also allows for the autonomous management of prices and availability for products sold (spa packages and treatments, restaurant bookings, etc.), communication with the customer, and the transmission of credit card details using systems that are secure and regulated.